Mobile Marketing Definition

The definition I know for Mobile Marketing  is “marketing on or with a mobile devices, such as mobile phones”. I was comfortable with this one, but according with Wikipedia, in November 2009, the Mobile Marketing Association updated the definition:

“Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”  by MMA.

I think this definition enlarge the scope with an extension to organizations, for me this reveals the importance of mobile marketing, so I was curious and look at Mobile Marketing Association web site to find out more…

It was a plea:sure to discover their:

Mobile Advertising Overview (as you can see, a lot to learn from the beginning)

• MMA is a global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. MMA is an action-oriented organization designed to
  • Clear obstacles to market development,
  • Establish mobile media guidelines and best practices for sustainable growth
  • Evangelize the mobile channel for use by brands and third party content providers.

• The Mobile Marketing Association’s global headquarter is located in the United States and it has regional chapters in North America, Europe, Middle East, Africa, Latin America, and Asia Pacific. MMA has over 700 member, representing over 40 countries around the globe, and includes:
  • Agencies
    
  • Advertisers
    
  • Device manufacturers
    
  • Retailers
    
  • Wireless operators
    
  • Software and
    
  • Services providers

Code of Conduct for Mobile Marketing

Certified Mobile Marketer Program for marketing professionals.
It has been created to expand people knowledge and expertise in mobile marketing. Now is specific to the US mobile industry, but will be extended in the future globally.

It is interesting that the program is open to all levels of expertise in mobile marketing, including:

• marketers
• product managers
• QA testers
• account managers
• Other mobile professionals involved in mobile campaigns.

For all MMA has training programs and certification procedures.

MMA has Award Programs and held Global Events

For more information, please visit their web site: http://www.mmaglobal.com

It really is and entire new world up there created to educate people.

In March 2010 MMA created

“Rich Media Mobile Advertiser Whitepaper”.

The purpose of this whitepaper is to educate people about the Rich Media Mobile Ad units that are available for use in mobile advertising.

You will find in whitepaper:

• definitions,
• attributes and
• examples of Rich Media Mobile Advertising that are currently being used in the marketplace.

This whitepaper is intended to encourage experimentation with Rich Media Mobile Ad Units, and invites companies to share best practices.

Example of Ad Units:

• Floating Banner Ad Unit
• Expendable Banner Ad Unit
• Expendable Banner Ad Unit with Video
• Interstitial Interactive Ad Unit
• Prestitial (Pre Roll) Ad Unit

Note: All the pictures are from MMA’s “Rich Media Mobile Advertiser Whitepaper”

So, my friends the mobile era is currently in vogue, it is a work in progress, and is here to stay. Please review Mobile Monopoly Strategies to see if you want to be among the pioneers in Mobile Marketing. And a good read will be Eric Schmidt post:

http://solsie.com/2010/02/google-ceo-eric-schmidt-mobile-first/

(by the way Google bought Admob, so Eric’s post will put you in the mood…)

Until next time stay informed.